OUTTHINK, OUTPACE AND OUTPERFORM THE COMPETITION Now revised and updated with new applications and practical tools to better use your brain in business If you think your business can't get any better, think again. Thanks to the power of Whole Brain (R) Thinking, you can apply what we know about thinking and the brain to transform your organization at every level. Whether you're struggling to keep up with a changing market, stuck with a tired business model, or challenged by difficult colleagues, the proven methods in this updated guide will help you to: IDENTIFY how you and others prefer to thinkIMPROVE your communication skillsINSPIRE creative thinking in yourself and othersINNOVATE faster and work more efficientlyIMPLEMENT changes throughout your organizationINCREASE productivity and beat the competition Every business runs on thinking. This book gives you practical tools to assess others' mindsets and get more intentional about how you use your thinking-and how to best engage the thinking of those around you. Filled with essential charts, engaging examples, exercises, and action steps, The Whole Brain Business Book shows you how to rethink your business, prepare for the future,realign your goals, and reinvigorate your team-by putting your whole brain to work. This revised and expanded edition features the latest brain research, updated real-world examples, and more actionable content than ever before. In addition to new stories, data and "mind-hacks", you'll find Herrmann's timeless tips for getting unstuck, identifying the four thinking preferences, and applying research-based techniques that have been proven to work in any business environment around the world. By building and strengthening your thinking agility, you'll be able to work more effectively with others-and leverage the best thinking around-so you can avoid costly delays, missed opportunities, and other business risks. Using the book's point-by-point action steps, insightful case studies, and emerging thought trends, you can really put your mind to work-and get brilliant results. The Whole Brain Business Book will help optimize your management approach, align your organization and strategy, and fully engage your own brain as well as the brains of others to work smarter, faster, and better than you ever thought possible. Ned Herrmann pioneered the Whole Brain Thinking approach and is renowned for his bestselling books and research on thinking and its role in creativity, learning, and business. Ann Herrmann-Nehdi is CEO of Herrmann International and an internationally recognized speaker, author, and thought leader on applying what we know about the brain to improve business performance.

Anne Herrmann, a dual citizen born in New York to Swiss parents, offers in Coming Out Swiss a witty, profound, and ultimately universal exploration of identity and community. "Swissness"-even on its native soil a loose confederacy, divided by multiple languages, nationalities, religion, and alpen geography-becomes in the diaspora both nowhere (except in the minds of immigrants and their children) and everywhere, reflected in pervasive cliches. In a work that is part memoir, part history and travelogue, Herrmann explores all our Swiss cliches (chocolate, secret bank accounts, Heidi, Nazi gold, neutrality, mountains, Swiss Family Robinson) and also scrutinizes topics that may surprise (the "invention" of the Alps, the English Colony in Davos, Switzerland's role during World War II, women students at the University of Zurich in the 1870s). She ponders, as well, marks of Swissness that have lost their identity in the diaspora (Sutter Home, Helvetica, Dadaism) and the enduring Swiss American community of New Glarus, Wisconsin. Coming Out Swiss will appeal not just to the Swiss diaspora but also to those drawn to multi-genre writing that blurs boundaries between the personal and the historical.

This juxtaposition of Virginia Woolf and Christa Wolf, writers of two distinct cultures, countries and generations, focuses on the strategies the two authors share in creating their female characters. Hermann looks at each author within the social and historical conditions that produced them, employ

Studienarbeit aus dem Jahr 2003 im Fachbereich Psychologie - Forensische Psychologie, Strafvollzug, Note: 2, Technische Universitat Chemnitz (Philosophische Fakultat), Veranstaltung: Abweichendes Verhalten, Sprache: Deutsch, Abstract: Um feststellen zu konnen ob und welche Storung der Personlichkeit bei einem Menschen vorliegt, muss geklart werden wie eine Personlichkeit bzw. ein Charakter entsteht. Zum naheren Verstandnis soll hier die Personlichkeitstheorie in Sigmund Freuds Psychoanalyse herangezogen werden. Freud geht in seinem allgemeinen Menschenbild davon aus, dass alle menschlichen Aktivitaten durch die Verarbeitung von Energie hervorgerufen werden. Diese Energie entsteht durch korperliche Spannungszustande, den Trieben. Er spricht von drei psychischen Instanzen, welche die Verarbeitung von Energie regeln. Er nennt sie das ES, das ICH und das UBER-ICH. Bei der Geburt ist nur das ES vorhanden. Es ist dem Lustprinzip" unterworfen, d.h. Es strebt an sofort Energie zu entladen. Es sucht Lust und vermeidet den Schmerz. Durch Kontakt mit der Aussenwelt bildet sich im Laufe der Entwicklung aus einigen Teilen des Es das Ich heraus. Das Ich vermittelt zwischen dem Es und der Aussenwelt. Einerseits versucht es den Einfluss der Aussenwelt zu andern durch bestimmte Verhaltensweisen, wie z.B. Flucht, Anpassung, andererseits versucht das Ich die Triebanspruche des Es einzudammen. (Asendorpf, 1996) Das Uber-Ich ist entstanden durch die Werthaltung und den sozialen Normen, die durch die Eltern oder Vorbildern vermittelt wurden. Diese vermittelten Normen wurden verinnerlicht und fuhrten zu einer Eigendynamik im Ich. Das Uber-Ich beobachtet das Ich und suche es anstelle der Eltern und Vorbilder zu kontrollieren." (Asendorpf 1996, S.16) Kurz gesagt, bedeutet das fur das Ich, es muss zwischen dem ES, der Aussenwelt und dem Uber-Ich vermitteln. Dieses von Freud bezeichnete Seelenleben findet auf drei Bewusstseinsebenen statt. Die bewusste Ebene beinhaltet Inhalte des momentane